PT Ecological Services is a reputed environmental solutions company providing cutting-edge services in water treatment, waste management, biodiversity assessment, and sustainable development. Known for their scientific approach and proven field execution, the brand enjoyed trust among existing clientele but lacked a unified brand identity to scale their credibility digitally and publicly.
The Challenge
Despite the technical excellence, the brand faced:
- Inconsistent visual identity across platforms.
- Scattered brand messaging leading to diluted market presence.
- A lack of emotional connect with broader stakeholders including communities, government bodies, and future partners.
They were offering excellent solutions—but the brand perception didn’t match the delivery quality. There was a noticeable gap between promise and visual storytelling.
Our Creative Intervention
- Brand Identity Revamp
- Refined and standardized their logo design, visual assets, and typography for uniformity.
- Developed a cohesive color and visual language system that reflects both environmental sensitivity and scientific accuracy.
- Established a tone of voice that balances professionalism with empathy.
- Mascot Creation: ‘Leafy’
- Designed a mascot representing nature’s protector—friendly, knowledgeable, and relatable.
- EcoBuddy is used across awareness campaigns, explainer videos, social media, and internal training to humanise the brand and make complex concepts easy to understand.
Outcome
- A visually unified and emotionally engaging brand that reflects their ground-breaking work in ecological services.
- Increased user engagement through mascot-led content and a simplified digital experience.
- A scalable, recognisable identity that now matches their commitment to sustainability and technical leadership.
