Challenge
The ambition was clear—but complex:
- Position Perigee as a luxurious Indian-born brand that could stand confidently in global beauty aisles alongside French, Korean, and Japanese labels.
- Create a visual identity system that reflected minimalism, luxury, and cultural subtlety— without leaning into clichés or appearing overly traditional.
- Ensure the packaging system unified science, soul, and sensorial appeal, while showcasing the curated, ingredient-rich product line.
Solution
Our creative direction centered on the idea:
“Where the Moon Meets Earth” – Indian Ritual, Global Refinement
✦ Logo Design
The logotype was crafted with refined, slender typography, exuding quiet confidence. The “P” in Perigee subtly echoes a celestial curve, representing the moon’s orbit—a nod to the brand’s name and concept of closeness and care. It’s elegant, timeless, and international in feel.
✦ Brand Identity
- Color palette: We curated deep, luminous tones—charcoal black, moonstone ivory, and burnished gold—to reflect nocturnal elegance, purity, and warmth.
- Iconography and design accents subtly drew from mandalas, lunar geometry, and Ayurvedic chakras, reinterpreted in a minimalist, global way.
- Fonts and layout: A blend of serif elegance with clean modernity for luxurious balance.
✦ Packaging System
Each product was approached as a tactile ritual:
- Premium matte textures with foil stamping for a rich unboxing experience.
- Ingredient-centric design: Core actives were highlighted with precision to showcase both efficacy and transparency.
- We ensured language simplicity to attract global audiences while keeping Indian origin at the heart.
Outcome
The Perigee team immediately aligned with the celestial-meets-Earth visual metaphor. The brand now radiates the balance of heritage and high-performance, finding space in both luxury spas and high-end boutiques.
Customers love the design’s touch of mystique, the clean yet indulgent packaging, and the way Perigee elevates Indian beauty science with world-class finesse.
Perigee now stands as a benchmark for new Indian luxury brands—global in design, ancient in philosophy, and refined in every detail.
