Background
VAA Corporation, previously focused on the B2B sector, offered a range of home decor productslike comforters, curtains, and cushions. They wanted to expand into the B2C market with a distinct brand identity.
Challenge
The brand name, “VAA,” was often mispronounced, leading to confusion among customers.
The goal was to ensure the name was pronounced correctly and stood out.
Solution
- Through research, we decided to incorporate an exclamation mark after “VAA.” This simple
addition transformed the brand name into a lively expression, making it sound like
“VAA!” (which means “Wow” in Marathi). This not only corrected pronunciation but also conveyed a sense of excitement and quality.
Outcome
The new brand identity, featuring a light yellow color to emphasize warmth and versatility, received positive feedback. Customers appreciated the unique presentation, and the brand successfully connected with the B2C market.
