Global Brand Upgrade — Refining Identity, Unifying Voice
Background
Corient is a global leader in BPO services—ranging from finance & accounting, AI-driven solutions, IT support, and digital customer experience—serving clients across the USA, UK, India, and beyondcorient.com.au+15corientbs.com+15corient.com+15. Despite their global reach and strong service portfolio, Corient’s brand identity lacked cohesion across regions and touchpoints.
Challenge
Mr. Sachin Lohade and the leadership team noticed inconsistencies in logo usage, typography, tone, and digital presence—especially across their UK and USA audiences. They needed a unified visual and verbal identity system to reinforce their promise of “trusted global expertise with innovative delivery.”
Our Intervention
- Logo Refinement & Identity System
We subtly evolved the logo to enhance clarity and modernity—ensuring it felt confident and globally relevant. This updated look was accompanied by a cohesive brand guidelines document, covering typography, color palettes, imagery styles, and digital usage.
- Conference Branding — UK Event
For Corient’s flagship UK event, we rolled out branded materials—from stage backdrops to signage and delegate kits—all consistent with the refreshed visual system, reinforcing their global professionalism.
- Website Revamp
We redesigned corientbs.com to reflect the updated brand. Key features include:
- A multilingual, client-first UX highlighting core services in BPO, AI, IT, and digital CXcorientbs.com+8corientbs.com+8corientbs.com+8.
- Clear product navigation, mobile-friendly responsiveness, and visual consistency with the new identity.
- Online Campaigns
We designed strategic digital campaigns focused on talent acquisition, thought leadership (e.g., industry insights), and solution showcases—each aligned visually and tonally with the new brand system.
Outcome
- Unified Global Presence: Clients in the US, UK, and India now experience a seamless brand identity.
- Strengthened Brand Equity: Corient projects reliability, technical prowess, and global competence.
- Cross-Channel Consistency: From stage to social to web, every interaction reinforces their promise of excellence.
